FIFA x Metro Atlanta Chamber

Developed in collaboration with the Metro Atlanta Chamber, this project explored how design could help Atlanta welcome visitors for the FIFA World Cup through clear, engaging, and accessible visual communication.

The work included wayfinding signage to help people navigate the city, alongside a social media campaign designed to build excitement and connect local audiences with the event. Together, these touchpoints aimed to create a more connected experience for visitors and residents alike.

By bringing together environmental graphics and digital communication, the project considered how design could support the city beyond the stadium, shaping the way people experience Atlanta during a global event.