Mucho Brand Book

Mucho’s identity is rooted in clarity, structure, and thoughtful restraint. I began by studying how the studio communicates through its work, translating those principles into an editorial format.

The book is built through hierarchy, pacing, and composition, using layout to guide the reading experience while maintaining a sense of consistency and flow.

Paired with a custom enclosure, the project extends beyond print, exploring how brand, form, and material come together as a cohesive system.